Improve Astrobot User Experience and Platform Functionality

Hey Val! Nice to see you summarized the points well.

As promised, I looked at my old notes this weekend to hopefully add some more value and I notice a lot of issues identified previously have been addressed so I’ll start with the positive and the rest will hopefully be constructive.

Positive: I already mentioned the improved customer service and the amazing weekly Premium webinars whose recordings are now promptly posted on Telegram and Discord. Also of note, the AI chatbot has been significantly refined. When you asked it the popular question “What is the next 100x?”, it would sometimes recommend some large cap with no realistic expectation of doing a 100x, or a coin with an FDV of 0$ which was an obvious data feed error. The current recommendation seems realistic as it has a low market cap with good fundamental and valuation grades. This is perfect as Token Metrics is first and foremost a research platform, so this is a great first screener before delving deeper into any project.

Website: Now of course you can’t use Token Metrics as a daily research platform if there is so much friction to log in. Today I logged in without any problem, but yesterday I couldn’t log in from any browser or device again. One more point about the website which hasn’t been properly fixed is the Research section. The Research section should probably either be integrated within the website, or also be gated with the same login / password in your account settings. I’m guessing since many people complained about not being able to log in it was simply removed, but now all the code reviews Token Metrics publishes are available to everyone whether they are paying customers or not. Here’s one example so you can see if you have access without logging in (in case it’s just me): https://research.tokenmetrics.com/story-network-layer-1-blockchain-code-review/. The login / password that you create in your settings page should also work for the Research page and be valid as long as the NFT remains in the wallet you first logged in with.

Astrobot tiers: The problem started during the bear market when Token Metrics decided to lower prices for all tiers but made the Basic membership tier free. The unforeseen consequence of this was that many who purchased Basic Astrobots felt cheated, leading to the unfortunate decision to upgrade the Basic tiers to Advanced, and Advanced to premiums etc. The intentions behind both of these mistakes were good, but the consequences this has caused persist to this day.

Token Metrics should probably just have created a new FREE account tier with access to a few limited website functionalities in order to attract new clients without creating any confusion and frustration with its current user base. How many hours were wasted by moderators trying to explain how the 2,572 Advanced Astrobots now had the same benefits of the 340 expensive Premium Astrobots, but the Premiums couldn’t be upgraded to VIP. Anyhow it’s not too late to correct it. Give unlimited FREE accounts to entice new customers to upgrade their tiers, and have some sections of the websites that only paying customers with a Basic tier can have access to. With clearly defined benefits for the following tiers: Free, Basic, Advanced, Premium and VIP, nobody should be confused or feel cheated.

Opensea: Imagine you’ve never heard of Token Metrics. You come across the Astrobots collection while browsing the site: https://opensea.io/collection/astrobot-society-by-token-metrics. This probably happens by chance because, although you can find many membership utility NFTs by browsing the “Membership” section of the website, Astrobots are listed under PFP (profile pictures). Ok, once you come across the Astrobot society page on OpenSea above, it’s written in the description that this is actually a membership to a platform called Token Metrics. Perhaps this piques your curiosity and you want to know more about the project. So, you click on the link to their Twitter page: https://twitter.com/AstrobotSociety. Oh, the last post was April 2nd, with a nice bitcoin halving countdown. Assuming you’re still curious, you click on the linked website: https://astrobot.tokenmetrics.com/. You start reading, and there is no obvious link to the platform. You have to scroll down and click on the logo to be re-directed to the Token Metrics website. If you click on the link to see the team behind Token Metrics, you are sent here: https://www.tokenmetrics.com/team.html?&&hsLang=en. The 404 page not found error would make you think they’re probably anonymous. At this point you most likely end your research and move on as there are thousands of other projects to look at.

How many times has this happened? Well, I’m sure it has happened at least once. Earlier in the year, I paid one of the most prominent NFT traders in the market for private lessons to learn some of his techniques in analyzing and valuing various projects. At the start of one of the lessons, he asked me why I had accumulated and kept bidding on so many NFTs from what he assessed to be a dead project called Astrobots. He was surprised to learn that it was actually a lifetime membership to such a value packed website. If one of the best NFT traders in the business could overlook such a gem, imagine the average person. Despite this, he turned out to be correct in his initial assessment, as bidding on Astrobots has been much riskier than on any random PFP collection with zero utility but more volume.

Result: The persistent login issues with the Astrobots and unnecessary confusion between membership tiers seem to have frustrated many customers who sold their NFTs at significant losses (the current floor price is 0.08 ETH, well below the cheapest mint price of 0.35 ETH) and volume is dead. The absence of any update on the Astrobot Twitter page, website, and lack of marketing makes it harder to find new customers. It will be difficult to find customers who wish to pay monthly with lifetime memberships at these levels. Prices were already reduced for the Advanced tier from 99$ to 39$/m. Many Advanced tier Astrobots sold for around 200$ lately, the equivalent of just two months’ worth of services last cycle. I believe this happened because the issues above (and perhaps others I’m not aware of) have never been addressed and many holders have given up hope.

Hope: Now imagine some of these simple issues above were addressed. Fewer existing customers would be adding selling pressure at these lows, and demand for the NFTs should slowly increase over time along with volume as the project is found organically through social media and OpenSea. If the floor price for these lifetime memberships was to eventually rise significantly to reflect the value Token Metrics provides, more and more people would be opting for the monthly payment option, allowing TM to hire more employees. Instead of the vicious spiral we’re in, where monthly prices were cut drastically and floor prices keep dropping, we’d instead create a virtuous cycle, where early adopters and supporters of Token Metrics are rewarded and then it becomes much easier to attract customers with monthly plans and potentially eventually increase prices.

Note: My views are probably somewhat biased as I own several NFTs, but I consistently use the platform (when I can log in) to help us earn money so I understand the value Token Metrics currently provides and its potential. Not to mention the upcoming airdrop and the exciting Token Metrics AI upgrade. I don’t know of any other NFT delivering so much value, with such an ambitious roadmap and limited supply that trades at these levels. The issues annoying customers are minor as far as I can tell and could be fixed relatively quickly if they were taken seriously, but they haven’t yet and it’s reflected in today’s price even as the bull market is about to start. It’s certainly not too late to address these before the launch of Token Metrics AI.

I hope this was of value. Thanks for taking the time to read.

Web3gems